Art Direction Intern at Ogilvy Health
At my summer internship with Ogilvy Health I assisted my supervisor in creating visuals for their creative concept pitches and directed the creative components of my intern project. This included the mockups, script writing, and presentation design.
Shown below are some mockup visuals for our intern project, where we created a creative campaign pitch deck for the phase 2 launch of Stelo by Dexcom, which marketed to the pre-diabetic audience.
Images were created using Midjourney, Adobe Photoshop, Adobe Illustrator, and Figma.
30 Second Commercial Spot Script
Spot begins showing a plane flying in the sky, two pilots in the cockpit mid-argument
Pilot 1: You know you've always thought you were just so much better than me at
everything
Pilot 2: Maybe that's because | am
Pilot 1: You can't land a plane better than me
Pilot 2: I could land this plane with my eyes closed
Pilot 1: Oh really???
Pilot 2 pulls out a blindfold while Pilot 1 starts freaking out asking him what he's doing
Pilot 2 to cabin (in wrestling announcer style): Goooood evening ladies and gentlemen.
are you ready to be on the first flight ever landed by a blindfolded pilot?
Pilot 1: Are you serious with this again?! I was joking!
Shot pauses on pilot 2 steering the plane downward as they both scream.
Enters VO: No pilot should be flying blind.
Shot shows a woman sitting in cabin of plane, exiting streaming app and opening Stelo app.
VO: Just like no one should fly blind when it comes to their pre-diabetes
Shot shows her checking her blood glucose levels on app
VO: Watch how your choices affect your blood glucose levels, anywhere, anytime.
Shot pans up to woman's face as she looks happy watching a movie on her phone again.
Don't fly blind with your choices, navigate your health with Stelo.
Pilot 1: You know you've always thought you were just so much better than me at
everything
Pilot 2: Maybe that's because | am
Pilot 1: You can't land a plane better than me
Pilot 2: I could land this plane with my eyes closed
Pilot 1: Oh really???
Pilot 2 pulls out a blindfold while Pilot 1 starts freaking out asking him what he's doing
Pilot 2 to cabin (in wrestling announcer style): Goooood evening ladies and gentlemen.
are you ready to be on the first flight ever landed by a blindfolded pilot?
Pilot 1: Are you serious with this again?! I was joking!
Shot pauses on pilot 2 steering the plane downward as they both scream.
Enters VO: No pilot should be flying blind.
Shot shows a woman sitting in cabin of plane, exiting streaming app and opening Stelo app.
VO: Just like no one should fly blind when it comes to their pre-diabetes
Shot shows her checking her blood glucose levels on app
VO: Watch how your choices affect your blood glucose levels, anywhere, anytime.
Shot pans up to woman's face as she looks happy watching a movie on her phone again.
Don't fly blind with your choices, navigate your health with Stelo.