INTERNSHIP ADVERTISING ART DIRECTION BRANDING HEALTH
At my Summer Internship with Ogilvy Health four interns and I constructed a creative campaign pitch for the second launch of Stelo by Dexcom to target the pre-diabetes audience. In this team I was responsible for the art direction and also generated the creative campaign ideas for our pitch. The other four interns were responsible for strategy, data analysis, and PR.
Our concept, No Pilot Should Fly Blind, revolved around that critical time when you are diagnosed with pre-diabetes, that you may be able to successfully still prevent diabetes. However, navigating your blood sugar alone can be extremely difficult and isolating. Stelo, the first over the counter continuous glucose monitor, can act as your guide through navigating pre-diabetes. Other than ideating this campaign concept, I also generated all visual mockups of social media ads and commercial spots as well as created the presentation deck in adherence with branding.
At the end of the summer internship, each intern group pitched our creative campaign concepts. Our group tied with another for first place. The creative components were well accepted by the creatives and art direction team and our campaign was their first pick for winning pitch.
